Its
true!
"Don't
try to create search engine traffic. Stand in front of the
lane where traffic is."
When
you are thinking of creating a new product or developing a
website, you should first find out what is it that people
are looking for.
Two
things are very important for you to succeed.
-
The
product or site should relate to something you love.
You can create a successful site on horses only if you
love horses.
-
You
have to locate what topic related to your subject is
in heavy demand. Is it care and upkeep
of horses or horse racing?
If
you do not identify a niche market and become an
expert in that subject, you will have a tough time
succeeding in your venture.
Now,
its easier than ever!
Locating
your niche area has become easier than ever. There are
several tools that help you to locate variations of your
basic theme and then report the demand, supply and
profitability of these keywords, based on the search
engine traffic.
Demand
The
amount of search engine traffic your selected keyword is
having. The more, the better. This will differ from search
engine to search engine.
Supply
The
number of sites that come up when someone searches for the
term. Obviously, the fewer, the better.
This
is your competition. You will have to get a good rank in
these search engine result pages (SERP). You have a
greater chance of getting a good rank and possibly hits to
your sites when there is lower competition.
Potential
The
potential of the keyword you are targeting is the ratio of
the demand vs. the supply. If the demand goes up,
potential goes up; if the supply goes up, potential goes
down.
However,
there is a twist here.
Which
is a better keyword? One with demand and supply of 100
each or one with demand and supply of 1000 each. Naturally
the later.
So
what we do is - to build this factor in our calculations,
we put
potential
= (demand x demand) / supply
This
reports the potential of the second keyword as being
higher - which it is.
You
must note here that the actual figure for potential is not
important. Its main use is to rank the keywords we are
planning to target and identify, which are the ones we
will go for first.
What
do you do with these keywords, once you have identified
your high potential keywords? We will be covering this
topic in the second part of this article - "Keyword
Rich Content Pages - Climb Up the Search Engine Ladder".
Arun
Agrawal is an Internet Marketing specialist. Contact him
with your website address for specific suggestions on
improving your Search Engine Rank. Write to arun@ebizindia.com
Wordtracker
is a subscription based service that lets you enter a
phrase and then suggests variations based on dictionary
and thesaurus. You can select the variations that you want
to study further. It will then report which related key
phrases were used at various search engines and how many
times. You can collect these and finally carry out a
competition analysis. This will help you to identify most
profitable terms - that have a fair demand but
low or reasonable competition.
This requires a monthly subscription but there is a free
trial available.
Check
it here: http://www.ebizindia.com/wt.php?id=article
NicheFinder
is a software that does the same thing but with fewer
engines. It uses Google (free search engine) and Overture
( pay-per- click search engine) data to work out the most
profitable key phrases. You have to invest in this
software just once and then you can carry any number of
missions.
Check
it here: http://www.ebizindia.com/finder.php?id=article
Click
here to send this article to a friend...
|
